During the Chrysler/Dodge conversion, MAGNA provided
primary branding to the Chrysler dealership network across
North America. MAGNA developed and became the sole
source provider for the illuminated chrome technology
specific to chrome Dodge Ram badge and the Chrysler
wing badge.
MAGNA Sign International: Scope of Work

• Supplied primary signage for 780 dealer locations
• Product Development
• Engineering Development
• Signage Fabrication Management
• Construction Management