CHRYSLER

During the Chrysler/Dodge conversion, MAGNA provided primary branding to the Chrysler dealership network across North America. MAGNA developed and became the sole source provider for the illuminated chrome technology specific to chrome Dodge Ram badge and the Chrysler wing badge.

MAGNA Sign International: Scope of Work:

• Supplied primary signage for 780 dealer locations
• Product Development
• Engineering Development
• Signage Fabrication Management
• Construction Management